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Digital Couponing Is Big Business

As a branding enthusiast, gathering studies that prove that consumers are more willing to forsake a brand for a better price is rather nerve racking. Unfortunately, research has proven (especially in a...

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Gustavo Hernando, DaFoodie.com Speaks To Student Branding Society

Another fascinating keynote speaker to add to the Full Sail University Student Branding Society records. On August 5, 2010 Gustavo Hernando gave a keynote speech for the ages! Presenting on the topic...

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10 Blogs to Learn Content Marketing to Promote Your Personal Brand

The best way to build thought leadership and solidify your personal brand in the minds of your target audience is to implement content marketing strategies. By developing valuable content for your...

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Branding Lessons From Duck Dynasty

Much has been said about Duck Dynasty lately and I contend there is a much deeper reason than what patriarch, Phil Robertson proclaimed to GQ Magazine. The reason there was a 2+ week long mainstream...

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Personal Branding: Intersection of Art & Science

What qualifies something as art? I believe art can be defined as anything that holds the ability to make the mind and heart wonder. The ability to have duel realities; neither right nor wrong exist in...

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